You have to do a lot to successfully hold a medical conference. There is the organization process, booking the venue, arranging the speakers, and other things that must go smoothly for your event to succeed. But the main component is always promoting the event, perhaps the hardest one. This is especially challenging due to the complex subject nature. So you’ll have to think outside the box with this one.
You can use some marketing strategies to effectively promote your medical conference. We will review some of the best ones today and equip you with the knowledge to make your event a smashing hit.
Create event pages
An excellent way to promote your upcoming medical conference is to create event pages on Facebook and on various event websites. This lets attendees find all the necessary details regarding your conference from one place. It also lets people who may be interested know that your conference is coming up and that they can attend. Do include a call to action to your sign-up page where they can register.
This also lends legitimacy to your event, makes it official, and creates a good first impression to viewers. They know you’re serious about the conference and are much more likely to interact, sign up, and attend.
Promote on social media
Social media marketing is an excellent way to promote your healthcare conference. It costs next to nothing and you can reach millions with just a few posts. As such, you must choose your social media platforms, map out your target audience, and then begin posting. Facebook, Instagram, and X (formerly Twitter) are the best choices for a health conference.
Twitter is excellent for updates, Facebook allows you to create events and pages while Instagram is the best choice for visual content. Use PosterMyWall’s event marketing templates to create the content to go here. This will give your posts a well designed look and compel the viewer to engage. Moreover, the templates can also be used to create other content as well such as posters, flyers, and the like.
This post shared on Instagram covers a medical conference focusing on patient-oriented research. The post consists of a slideshow of pictures, designed posts, and other content along with a caption covering the details of the event. You could share pictures of your guest speakers, designed posts covering the topic and venue, and other such details in your posts.
Invite past attendees via email marketing
If you have held a medical conference in the past then this might be the perfect time to contact the past attendees. You will do so via email which you may have collected via the sign up or attendance forms. These people who attended earlier so they are likely to attend this time around as well. Contact them via emails, newsletters, surveys, etc prior to the event, during it, and after it.
Get them involved in the process and strengthen your relationship with them. While you are focusing on attracting a new audience for your medical conference, it’s important to remember past attendees. You may also want to ask them if they can blog or post about their past experiences online. Their opinions will be their own, and you will gain valuable insight on how to improve your upcoming medical conference and beyond. Of course all these posts also serve as promotion so it’s a win-win either way.
Contact medical industry influencers
Social media and email marketing are good for creating awareness and promoting your event, but they can only do so much. Sometimes, you need the endorsement of someone from within the medical industry to drive greater engagement from your target audience. Contact some influencers in the medical space via email or social media DMs and ask them if they can share your content or post about your conference.
This gives you access to a whole new target audience which you may have been unable to access otherwise. Moreover, it also gives your content and event a seal of approval from the influencers. This in turn compels your target audience to take you much more seriously than before and engage.
Conclusion
A medical conference is by design a niche topic and as such, you will need to be creative and think outside the box to promote it effectively. Your target audience will always be medical professionals, industry officials, influencers, and the like who have an interest in the topics. You will be reaching out to them to promote your conference and get them to attend. We have listed some of the best ways in which you can get a headstart and create an effective marketing plan. Of course, you might need to do a bit more for maximum effect. But even if you stick to just these strategies, you will see a difference and your event will be a success.
